FEEL YOUR RUN is a speculative sportswear campaign exploring the pressure behind today’s running culture. The visual direction contrasts two emotional states: orange-toned imagery represents forced runs, performance pressure and comparison, while blue-toned imagery shifts the focus toward freedom, intuition and the simple feeling of movement.

I was responsible for the styling, which translates this contrast through colour, silhouette and attitude, reinforcing the two opposing sides of the campaign narrative.