KEGELABEND is a speculative campaign for adidas Originals, reinterpreting traditional German bowling culture through a contemporary fashion lens. Set inside an authentic Kegelbahn, the project combines retro sportswear, nostalgic styling references and playful proportions to create a visual world that feels both familiar and unexpected. The styling draws on adidas Originals’ heritage while giving the classic bowling aesthetic a younger, more fashion-driven attitude.

Styled by me and photographed by Johannes Arnold.